While social media presence is critical for any business marketing strategy, there’s still a bit of debate on which approach is suitable for navigating through the wide range of social platforms. A majority of small to medium businesses today hardly has the time to manage their social media channels efficiently and effectively, nor the luxury of employing an in-house staff dedicated to social media.
With this on hand, what’s the next best option to go for? Should you opt for an internal social media manager or seek to outsource a group of social media experts? Employing an in-house social media manager is reasonable considering the direct access to the company brand and physical presence. But in the end, it has more downsides outweigh its upsides.
Social media is the only form of media that keeps its eyes open 24/7. People are constantly logging online and they expect the same from you as well. A few people can’t help your manage your multiple social media channels round-the-clock. However, hiring the services of an agency allows a number of people, working in rotating shifts, to look into your social pages for client service, inquires, or other matter that entail swift attention.
Research studies have proven that fans, who concentrate on social media for inquiries or complaints, expect a response within a day. In am a majority of cases, within an hour or so after making a post. Keeping multiple individuals in the loop ensures your customers are happy and curbs minor issues from evolving into massive problems.
Creativity and Content
Having many eyes on your social media platforms also aids with creativity. With a single individual at the helm, it’s easy to be stuck in one area and end up creating blog posts that sound alike each other, appear the same, and lack interest. However, a team of social media experts who are frequently in collaboration with each other and seeing platforms from the viewpoint of different businesses creates interesting and quality content.
Going down this path lets a number of people edit posts before they’re published — not only for grammatical and spelling mistakes — but to check for originality and repetitive content. After all, your fans follow your company since they’re frequently seeking the latest and influential aspects of your business. If you can’t offer them that, then what’s the whole point of it all?
The last benefit of outsourcing a team of social media experts is that they’re able to relate to the changing trends social media platforms are known for. Not only do today’s social networks change in a short time span, but new networks are constantly cropping up. Due to this scenario, it can be challenging to track social platforms worth investing in.
A team of social media experts with the internet bandwidth and vision can stay on top of such trends. It’s the heart and soul of their job to swiftly adapt to what changes can mean for your business and how they can make the necessary adjustments to get your business the exposure it deserves.